Monday, June 25, 2007

New Trojan Ad in which men are literally pigs

What do you think of the new Trojan commercial, set in a bar, in which a pig tries to pick up women, and then only turns into an attractive 20-something man after retrieving a condom from the condom machine? CBS and Fox have decided not to air the ad, apparently finding the suggestion that condoms are used to prevent pregnancy, not just disease, offensive, though several other networks did. Revealing the hypocrisy of cable TV, Fox's statement said, ". . .contraceptive advertising must stress health-related uses rather than the prevention of pregnancy."

Some find the ad offensive because it literally makes men out to be pigs, but I think the ad is humorous, and that its humor is aimed at women--wink, wink, we know men are pigs, but a non-piggy thing for a man to do is to use a condom.

According to the New York Times, the Trojan company is trying to broaden its appeal to women buyers:

"Trojan and its competitors are adding the accessories across their entire product lines. The perennial challenge for condoms is the perception that they are unpleasant to use, so having an erotic add-on could increase sales as well as lower the incidence of disease and unintended pregnancies." Too bad Fox and CBS couldn't see the humor, and why is it OK for them to air Viagra and Cialias ads? Is male pleasure something its OK to advertise for on their networks? Is that the message here?

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